Northlight Studio
Proposal
A website that books appointments
Prepared for Dr Amira Shah and Tom Reilly, Meridian Health
From Sam Okafor, Director, Northlight Studio · 3 October 2026
What you told us
Meridian runs three clinics and most patients still book by phone. On our call you said around four in ten calls to the front desk are about availability rather than treatment, and that the current site is slow enough on a phone that people give up and ring instead.
You want online booking that your team trusts, treatment pages that answer the questions patients ask before they book, and a site live before the January campaign.
What we will do
We will rebuild the site around the booking journey rather than around the clinic. Every treatment page ends with the next available appointment at the nearest clinic, and booking takes three steps on a phone.
- Talk to patients and to the front desk before designing anything, so the site answers the calls you get now.
- Connect booking to your existing practice system, so nothing is entered twice.
- Write treatment pages in plain English, reviewed by your clinicians.
- Hand over a site your team can edit without us.
How we will know it worked
- A third of bookings made online within three months of launch.
- Fewer calls about availability, measured against your current call log.
- Every page loading in under two seconds on a mid-range phone.
Timeline
| Weeks 1 and 2 | Discovery: interviews with patients and front-desk staff, a review of your booking data and a site map you approve. |
|---|---|
| Weeks 3 to 5 | Design: the home page, a treatment page and the booking journey first, then everything else in the same style. |
| Weeks 6 to 9 | Build and migration, with a staging site you can click through from week 7. |
| Week 10 | Launch, front-desk training and two weeks of fixes while real patients use it. |
Investment
Three ways to do it. We recommend the middle one, because the patient interviews and treatment pages are what move bookings online.
Essentials
£14,500
- Discovery workshop and site map
- Design and build of 12 pages
- Online booking for all three clinics
- Launch and two weeks of fixes
Recommended
£25,500
- Everything in Essentials
- Patient interviews and journey mapping
- Design and build of 24 pages, including every treatment
- Migration of 140 existing articles
- Training for your front-desk team
Complete
£31,900
- Everything in Recommended
- Photography at all three clinics
- Three months of conversion testing after launch
Prices exclude VAT.
How payment works
For the recommended package, in three parts:
| On signing | 50% | £12,750 |
|---|---|---|
| When you approve the designs | 30% | £7,650 |
| At launch | 20% | £5,100 |
| Total | £25,500 |
Pay by card on this page, or by bank transfer quoting the reference we give you.
Terms in brief
- Two rounds of changes at each stage are included. More are charged at £650 a day.
- You own the site, the content and the designs once the final payment is made.
- Either of us can end the project with 14 days’ notice. You pay for the work done to that point.
Accept this proposal
This is a sample, so nothing here can be signed or paid.